What is Linq?

Linq is an IT-conference located in the heart of Cyprus, where tech minds and souls come to inspire, educate and connect, all while having an unparalleled experience.

Team

My Role

Senior Designer

Other Participants

Project Manager

Account Manager

Tasks

The main objectives of the project were to boost ticket sales, provide a detailed description of the event, and attract the desired target audience.

Process

• Project start and design-brief. The clarify the requirements, determine the composition and priorities of work, plan the milestones of development
• Customers and competitors research. UX Audits of the current site and sites of competitors, Persons, Hypotheses, User flow
• UX Design and prototyping. The design detailed site page prototypes, prepare requirements to the functionality and content of the website
• UI Design. Visual Research / Color / Typography / Modular Grids / UI Elements / Interactive Properties of Elements / Animation / UI-kit
• Preparing the design for development. Co-op with programer

Results

✦ I created a user-friendly structure that was easy to navigate and emphasized the most important aspects of the product. This was achieved by carefully considering the user experience and feedback from focus groups. By taking into account the needs and preferences of our target audience, I designed a website that is intuitive and visually appealing.